Strategy Document Example

A strategy document example refers to a sample of any type of strategy used by a company for achieving a particular goal or purpose. Every organization has certain goals which must be met by the employees to boost profits, create a place in the market, to execute a project, to develop a product, to create a brand or to satisfy the clients. In order to do that, the people in charge of project must make a plan which will lead to the desired outcome and fixed goal and will satisfy the client and customers. By making a strategy, the employees know what to do, what to follow, what methodology to use which saves time and money.

Sample Strategy Document Example:

Name of company: Sea View Inc

Address: 822 Lamy Road, San Francisco

Document prepared by: Phillip Dawson

Senior team member, Sea View Inc

Document prepared on: April 10, 2012

Document submitted on: April 14, 2012

Document name: Marketing strategy document for adventure holidays

Purpose: The purpose of this document is to present a strategy for marketing the client’s adventure company and its services and thereby attract more customers

Other details:

  • Strengths: Has extensive knowledge of market and customers’ needs
  • Weakness: Threats from new competitors in the sector
  • Profit goals: First year: $150,000 Second year: 250,000
  • Marketing goals: Improve PR activities and create an attractive, informative website
  • Campaign term: April 30, 2012 to October 31, 2012
  • Marketing budget: $30,000
  • Campaign focus: To expand customer base and provide interesting holiday packages

Document approved and signed by: Don Golmes

Manager, Sea View Inc


Posted in Strategy Documents